Stonyfield Organic and Ms. Rachel Team Up to Launch “O is for Organic” Program

Stonyfield Organic and Ms. Rachel Team Up to Launch “O is for Organic” Program Aimed to Empower Families with Knowledge on the Benefits of Organic, Nutritious Foods and Their Impact on Child Development

The year-long collaboration aims to raise awareness about the importance of organic food and nutrition for developing children, highlighted by the launch of Stonyfield’s YoBaby® No Added Sweeteners organic yogurt pouches featuring Ms. Rachel

April 30, 2025 — Stonyfield Organic, the leading organic yogurt brand, is excited to announce a collaboration with Ms. Rachel, the beloved educator and content creator behind the Ms. Rachel YouTube Channel, to launch the “O is for Organic” program and unveil Stonyfield Organic’s new YoBaby® No Added Sweeteners yogurt pouches. The collaboration will emphasize the importance of nutritious food in fostering children’s development to support their full potential. Together, Stonyfield and Ms. Rachel aim to educate families on the benefits of organic foods and create a brighter, healthier future for the next generation.

Stonyfield Organic’s YoBaby® yogurt is a line of whole milk yogurt made without the use of toxic persistent pesticides created just for baby. YoBaby® yogurt is a great first food, as it’s made with high quality ingredients parents can trust and a taste babies love. It also nourishes baby with real organic fruit, protein, vitamin D, and calcium.

Just like Stonyfield, Ms. Rachel believes that every baby deserves a bright future, which is why she devotes her time to fueling young minds with educational content that helps children learn and thrive. Through her collaboration with Stonyfield Organic, the two have teamed up to launch the “O is for Organic” program, featuring a series of fun, educational videos bringing their joint missions to life. The content series will be led by Ms. Rachel and designed to show the many ways that organic farming and organic food both fuel the future for our youngest generations, and why Stonyfield Organic’s YoBaby yogurt is a great place to start with babies’ first foods. The “O is for Organic” content can be viewed at https://stonyfield.com/ms-rachel/ where it will continue to be updated throughout the year.

As part of the “O is for Organic” initiative, Ms. Rachel will also be appearing on Stonyfield Organic’s brand-new YoBaby® No Added Sweeteners yogurt pouches, available for purchase in retailers nationwide today.

As part of this collaboration, Stonyfield Organic will be donating two hundred thousand dollars to help support kids in need. Both Stonyfield Organic and Ms. Rachel are passionate about fostering the development of the next generation and are looking forward to sharing more about this commitment.

“I believe every child deserves a strong start, and that begins with the love and care we put into their learning and their nutrition,” said Ms. Rachel. “I’m so proud to work with Stonyfield Organic’s YoBaby Yogurt to help families make informed choices. When we nurture little minds and bodies, the future is brighter for everyone.”

“At Stonyfield, we’ve always been passionate about nourishing young bodies and minds with organic food, so we’re absolutely thrilled to work with Ms. Rachel on the ‘O is for Organic’ program,” said Gary Hirshberg, Stonyfield Organic co-founder and Chief Organic Optimist. “I have seen firsthand the incredible impact Ms. Rachel’s educational content has had on my own grandchildren. Her ability to captivate and engage young learners is truly remarkable. This collaboration brings together our shared commitment to helping children thrive, and I am excited to team up to help families prioritize organic nutrition for their children’s growth and development.”

In celebration of the “O is for Organic” campaign, Stonyfield Organic will be sponsoring a sweepstakes for a chance to win exciting prizes. The sweepstakes period begins on May 21, 2025, and, after the sweepstakes period closes on June 25, 2025, ten lucky winners will be selected. Nine winners will each receive a Prize Pack consisting of one year’s worth of YoBaby yogurt, $100 worth of toys from the Ms. Rachel toy collection by Spin Master, and a $500 gift card to encourage winners to stock up on organic groceries. One grand prize winner will receive the ultimate package, which includes both the Prize Pack and a personalized video from Ms. Rachel. Restrictions apply. For additional details and to learn how to enter once the sweepstakes period begins, please visit : https://www.stonyfield.com/sweepstakes-organic.¹

About Stonyfield Organic

As the country’s leading organic yogurt maker, Stonyfield believes that taking care of organic farmers, cows, and their life’s work will produce healthy food, healthy businesses, and a healthy planet. Stonyfield, a Certified B-Corp, is also making a difference by helping to protect and preserve the next generation of farmers and families through programs like its Direct Milk Supply and Wolfe’s Neck Organic Training Program as well as StonyFIELDS, a nationwide, multi-year initiative to help keep families free from toxic persistent pesticides in outdoor spaces across the country.

About Ms. Rachel

Rachel is a passionate educator who creates research-based videos to help toddlers and their families learn, bond, and thrive. Her videos infuse songs, games and nursery rhymes with strategies from experts to help children reach important milestones in the crucial early years of learning. Rachel believes all children are capable, brilliant and important. She loves learning from them and being around their contagious joy and wonder. Rachel has two master’s degrees in education. She has one in early childhood development and one in music education. She is an advocate for children’s rights and works to ensure that all children have access to high quality early childhood education. She is an ambassador for Save the Children and Room to Grow. Her sweet little boy inspired the show and continues to inspire her work every day! She is married to the amazing, Mr. Aron, AKA HERBIE! Today, her wildly popular YouTube channel @MsRachel generates over 400 million views per month.

MEDIA CONTACT:

Alison Brod Marketing & Communications
Tatum Treffeisen
yogurt@abmc-us.com

¹ NO PURCHASE NECESSARY. Sweepstakes Period: 12:00 PM (ET) 5/21/25 to 12:00 PM (ET) 6/25/25. For Official Rules and details on eligibility, entry method, prizes, and other restrictions, visit: <<SWEEPSTAKES URL>> at the start of the Sweepstakes Period. Sponsor: Stonyfield Farm, Inc., 10 Burton Dr., Londonderry, NH 03053. Void where prohibited