Ever been confused at the grocery store by all the food labels? Are you just looking for food that is still considered food, and hasn't been processed into a "food product"? If so, you're not alone.
The results from a recent survey are in and show that people are concerned about how their food is produced – especially when it comes to the use of toxic persistent pesticides. The survey studied the perception, knowledge and health concerns of 1,000 Americans when it comes to their food.
Results revealed that 71% are worried about pesticides in their food and almost three out of four respondents (74%) would like to eat food produced with fewer pesticides. And the most concerned consumers were parents worried about the chemicals their children are consuming. The survey also highlighted a need for education between the terms "natural" and "organic" and an opportunity for brands like ours to provide information to its consumers about the way our products are produced and manufactured.
The results of this survey are one reason why we now highlight that our products are made without the use of toxic persistent pesticides, antibiotics, artificial growth hormones and GMOs on our new cups. Over the next few months, you'll notice a new look on shelves as we roll out a complete makeover of our full product line. The new packaging features two new call outs to highlight how our yogurt is made, including this message from our our co-founder Gary Hirshberg: “It’s a complex world. But this yogurt is simple. We make it without the use of toxic persistent pesticides, artificial hormones, antibiotics and GMOs.”
Cick here for the official press release.
Additional Survey Highlights
(view full survey results)
Concerns about Chemicals in Food Production
- A majority of consumers (72%) said they believe that food crops are grown with more chemicals today (vs. 30 years ago);
- 57% think that the amount of chemicals used in food agriculture is less safe today (vs. 30 years ago);
- Their largest concerns are toxic pesticides (71%) and hormones (70%); specific to the food supply/production of meat and milk, concerns are even higher. The largest concerns are toxic pesticides (88%), hormones (86%), GMOs (79%)66% of respondents also think that regulations on the use of toxic pesticides should be made “more strict";
- In addition to pesticides, consumers would also like less hormones (66%) and antibiotics (60%) in their food;
- When purchasing milk, 62% are concerned about pesticides used on the pasture or feed that cows eat, as well as hormones given to the cows;
Concerns among Parents about Chemicals in Children’s' Food
- Among parents, they worried mostly about hormones (75%), pesticides (74%), and GMOs (70%) in their children’s' food;
- 36% of parents buy organic products specifically for their children, mainly to avoid the the following: pesticides (84%), hormones (82%), and antibiotics (82%) that are so worrisome when it comes to childrens’ food;
Confusion about “Organic” Vs. “Natural” on Food Labels
- 65% of respondents said they are “concerned about the way food is grown and manufactured in the US”. Among parents, that number was even greater (72%);
- Nearly half (48%) of respondents said they "want to know more about how my food is made/where it comes from, but I don't know where to get the right information."
Survey Methodology: Stonyfield conducted its survey on-line, through third party researcher Lindberg International in July 2013. The sample consisted of a mix of general population consumers and parents of children under the age of 18 (44% of respondents were parents). This allowed for comparison of parents’ attitudes to those of the general population.