CELEBRATING OUR 35TH ANNIVERSARY, WE’RE TAKING OUR GOOD- FOR –THE- PLANET MISSION TO NEW PASTURES AND ADVOCATING TO REMOVE TOXINS WHERE CHILDREN PLAY
In honor of our 35th anniversary and our role as a mission-first brand, we’re deepening our commitment to healthier people and a healthier planet, focusing on an often overlooked issue and empowering everyone to make change locally to protect the health of our children and our environment.
While huge strides have been made in the organic food space over the past 35 years, less is happening around environmental issues specific to the use of pesticides – especially when it comes to protecting kids.
To that end, we are dedicating this year, and beyond, to bringing greater awareness about possible exposure to pesticides in children’s outdoor playing fields and community spaces - and we’re beginning our work in 35 communities.
Because the air you breathe and the fields you play in, are just as important as the food you eat
In a recent survey*, we found that while the majority of American parents (69%) are looking to lessen exposure to pesticides in food, nearly the same number of parents (67%) do not consider sports fields, playgrounds and parks to be of concern. Yet most of the playing fields and parks kids play on are treated with a chemical cocktail of herbicides, insecticides, and fungicides. Many of the commonly used chemicals are either proven or likely endocrine disruptors, which can interfere with the development of children’s immune, reproductive, and metabolic systems.
Today, 68% of US parents are more likely to buy a product labelled organic, their primary reason being to avoid pesticides, but we believe food is just one part of the preventative health equation - and we want to help families and communities avoid toxic chemicals in their food and beyond.
1. Glyphosate is deemed a potential carcinogen according to the International Agency for Research on Cancer, a subdivision of the World Health Organization
2. Pochettino AA, Bongiovanni B, Duffard RO, Evangelista de Duffard AM. 2011 Mar 3.
*Stonyfield and Lindberg International surveyed 1,000 adults age 18 and older, comprised of 500 parents with children living at home, in January 2018.
be the CHANGE
Want to learn how YOU can help change your community? Sign up for our MOOOsletter below and stay tuned for more information about how you can change the world around you and your family.
We’ll be sharing helpful tips and information over the next few months, with big news and a call to action later this summer.
“We want to ensure that every kid in America is protected from harmful chemicals and toxins. It starts with food, but we believe all children should play free as well– free from worry, free from harmful chemicals, and free from toxic persistent pesticides.”
- Gary Hirshberg, Co-founder and Chief Organic Optimist