Every year, shortly after Valentine’s Day, our team packs their bags for sunny, beautiful California to take part in the world’s largest natural, organic and healthy products event, Natural Products Expo West. Coming from New England…in the middle of winter…this trip is typically a much-awaited respite betwixt Nor’easters, but this year we had more excitement than ever. Why?
Because we launched a brand new, bigger than ever campaign for the environment, and we couldn’t wait to share it with attendees.
Our “Make Earth Cool Again” campaign was definitely a hit at the show, but don’t take our word for it: around the convention and across social media, we saw people sporting their hats and telling others where they, too, could find the coveted hat. But most importantly, it inspired important conversations that helped us encourage hundreds – nay, thousands (!) – of people to get informed about the Midterm elections this year on November 6th and to vote for the candidates who will protect the environment and public health.
Inside our booth, attendees took surveys about their thoughts on the upcoming election and told us how important voting for a candidate who stands for the environment will be for them. Also in our booths, we had mock voting stalls where Expo guests could choose a design and send election reminder postcards to friends and family. By the end of the day on Sunday, our 4’ tall postcard bin was FULL of important messages about voting in the midterms and creating a healthier planet for future generations.
We couldn’t have been happier to spread our mission amongst so many bright, motivated people who are eager to help us stir things up in the world – and we hope you’ll join us, too, because there’s a lot to do before November, and we’re just getting started!.
Now, we know that sometimes, all that stirring works up a hunger. So our dynamite team created these beyond delicious parfaits to sample to our friends at Expo, and they were such a hit, that we want to share them with you!
BEE The Change: You can do anything you set your mind to just like the bees who help keep our planet healthy and flowering. Top your Stonyfield Whole Milk Smooth and Creamy Plain yogurt with bee pollen, a heavy drizzle of honey, almond slices, and quartered strawberries and get buzzed about making a difference for the earth.
Beet the Vote: You make your own destiny and you can also make the BEST Beet Puree by blending up cooked beets with balsamic, salt and pepper (thanks, Danny Seo;). Layer your puree with our delicious greek or smooth and creamy plain yogurt and orange slices, then top it with fresh ginger and mint sprigs. We promised you’ll be refreshed!
The Red White & Blooo: Whether you need a morning mood boost or an uncaffeinated afternoon pick-me-up, this is the parfait for you. Top your Stonyfield Whole Milk Plain Greek yogurt with raspberries, blueberries, coconut shavings and granola.
The Late Evening News: You’re tough and strong and can withstand any news out there! But sometimes…a little peanut butter and chocolate are necessary. Top your Stonyfield Banilla or Whole Milk French Vanilla yogurt with shaved dark chocolate, peanut butter, graham cracker dust, banana and a healthy drizzle of honey.
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