An environmentally-minded California software firm says it will give $5,000 to every one of its 1,500 U.S. workers who buys a gas-electric hybrid vehicle rated 45 miles per gallon or more in highway driving. The idea comes from Godfrey Sullivan, CEO of business-software company Hyperion, based in Santa Clara, Calif. Sullivan, an equestrian who participates in endurance rides, says, "I was in the middle of a 100-mile horse race when I dreamed this crazy idea up. It just seemed like a good idea. You can come up with a lot of creative ideas on the back of a horse for 15 hours."
He says he's budgeted $1 million a year for at least the next several years for the incentive program. With gas prices averaging about $2 a gallon, buyers are looking for vehicles acheiving more than the 27-mpg average of all gasoline-power vehicles. The federal government offers a $2,000 federal tax deduction this year to buyers of hybrids. Our lids are off to CEO Sullivan for this innovative idea!
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Posted by Blogger Chris at December 15, 2004 12:47 PM | TrackBack