Here's what people are saying about Gary Hirshberg's Stirring It Up: How to Make Money and Save the World.
...While there is some cultured finger-pointing at big-name competitors and other corporations for organic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability—not to mention valuable shelf space alongside giants like Kraft and Yoplait.
But in addition to describing how his company addresses such tasks as negating its own carbon
footprint or establishing a 'handshake with the consumer' in lieu of advertising, Hirshberg shares stories of
similar successes at other companies, including Whole Foods, Timberland and, more recently, at Zipcar.
Hirshberg has produced a manual of use for managers at any size company with an earnest interest in learning
how to save the world while enriching employees and shareholders."
—Publishers Weekly, 11/19/07
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