Hyperion saved the following resources by printing Stirring It Up: How to Make Money and Save the World on New Leaf Pioneer 100 for the text, and Neenah Environment 100 for the jacket. Both papers are made with 100% post-consumer waste fiber versus virgin fiber.
Through a partnership with Native Energy, a privately held energy company, the estimated global warming gas emissions resulting from the production of the book and audio CD are being offset by an investment in a manure digester at the Wanner Family Dairy Farm in Narvon, Pennsylvania. Over its operating life, the digester will capture and use the methane—a powerful global warming gas—given off by the manure the farm's cows produce to instead produce electricity and heat energy.
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This is a must read for every CEO of every company, big or small, who understands that a profitable company and a sustainable environment are mutually dependent.
Tom Vilsack, former governor of Iowa