Excerpts

Here's some of what Gary has to say in Stirring It Up: How to Make Money and Save the World.
The Potential of
Green Practices		 Profitable Green
Practices at Stonyfield
Wal-Mart Rupert Murdoch's
News Corp.
How We'll Save
the Planet		 What Consumers Can Do

How We'll Save the Planet

As George Bernard Shaw once said, "Virtue is insufficient temptation." Our planet will not be saved by preaching principles and exerting moral suasion. After more than three decades spent working in the environmental movement, I am convinced that economic self-interest—whether it is achieved by saving, earning, or both—is the most powerful, if not the only, force capable of bringing about the future we need in time to make a difference to the well-being of Mother Earth.

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