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A Bite of the Future. No Cup or Spoon Required.

March 17, 2014 | Stonyfield Kristina

A Bite of the Future

Close your eyes and picture yourself biting into the most delicious, mouth-watering, creamy frozen yogurt you’ve ever tasted. Now imagine that yogurt being surrounded by an equally tasty fruit-like skin. This froyo bonbon isn’t your typical dessert though, it’s unique. Because the yummy outer layer protects the bite of dessert inside, it can be taken on the go – no mess, no melting, and no spoon or packaging required. A delectable hand-crafted pearl of yogurt with fewer than 30 calories, and all the goodness of the Stonyfield organic products you know and love. Sounds too good to be true, you say?

It’s not. Introducing Stonyfield Frozen Yogurt Pearls – the best invention to hit the frozen aisle since sliced bread. Ok really – they’re WAY tastier than sliced bread. And more fun too.

Stonyfield is launching a truly delicious innovation in frozen yogurt that you do not want to miss. This March, in collaboration with our friends at Cambridge, MA based Wiki Foods, Inc., we’re testing Stonyfield Frozen Yogurt Pearls at four Whole Foods stores in the Boston, MA area.

What Makes Stonyfield Frozen Yogurt Pearls Unique? No Packaging Required!

The Pearls’ natural skins are crafted with organic fruit using WikiPearl technology. The ingredients in the skin interact with each other in way that creates a solid outer layer that’s less permeable to air than something like simple chocolate layer would be. This allows them to be washed, carried and handled without being damaged all while keeping the froyo safe inside. These delightful, certified organic bites of dessert are the next step toward what our co-founder and chairman, Gary Hirshberg, calls the “edible cup.”

“We’ve long dreamed of the day that after you eat the yogurt, you eat the cup too. Stonyfield Frozen Yogurt Pearls are the next step in our evolution. No spoon needed, just a delicious bite of beautifully crafted organic frozen yogurt served without any container. Re-imagine all the ways you can eat your favorite organic dessert – in the car, on the beach, with the kids at the park – no spoon, no waste, no limits,” says Hirshberg.

How and Where to get Your Hands on Our Pearls

Stonyfield Frozen Yogurt Pearls are so ground-breaking stores aren’t yet equipped to sell them completely package-free. Shoppers will be able to buy them either in pre-packed cellulose bags made from wood fiber in the frozen aisle, or over the counter at Wikibars where they can be placed directly in shoppers’ bags, egg cartons or in any container people bring in, for a plastic-free, waste-free treat. Stonyfield and WikiFoods are working with retailers to design package-free solutions for the near future – at that point, frozen yogurt fans will be able to find them in bulk at a fixed station or in a self-service dispenser, free of any unnecessary packaging and waste.

For their first-to-market test, Stonyfield Frozen Yogurt Pearls can be found exclusively at Whole Foods Market Fresh Pond (Cambridge), River Street (Cambridge), Charles River Plaza in Boston, and the new Lynnfield store where Stonyfield brand ambassadors will also be on hand giving shoppers a free taste of the future. Frozen yogurt fans will be excited to find a variety of delicious flavors including: Peach & Vanilla, Banana & Vanilla, Banana & Chocolate, Coconut & Chocolate, Strawberry & Chocolate and Strawberry &Vanilla.

Want to learn more and hear Gary talk about how Pearls came to be? Check out the video.

What do you think? Would you like to try a Frozen Yogurt Pearl? Leave a comment. We’ll pick two lucky winners to win a sneak peek!


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