Stonyfield Promotes Its Company Culture on New Packaging and Website
Success of film Food, Inc. shows that consumers want assurance they’re eating “real food”
Londonderry, NH—December 1, 2009—The company known for wearing its mission on its sleeve is now showcasing company culture on its cup.
Organic yogurt maker Stonyfield Farm’s new packaging and re-designed website are about more than simply updating its look. Stonyfield President and CE-Yo Gary Hirshberg is sending a clear message.
“Thanks to the documentary Food, Inc., people are now asking more questions about what’s on their plate—where their food comes from, how it’s processed, and whether it’s healthy for them, their families and the planet,” says Hirshberg. “We tell them.
“Our new look features photographs of the organic dairy farms and cows that actually supply our milk. Consumers know just by picking up a cup or visiting the website that this is real food from real people. We believe the more people know about their food, the more informed choices they can make at the cash register.”
Stonyfield.com also includes behind-the-scenes features that take this “real food” message even further. They include video diaries from dairy farmer Guy Choiniere, who uses a small camera to capture his daily routine, and a “Bovine Bugle” blog from fellow Vermonter and dairyman Jonathan Gates. Video portraits of farm families, as well as other organic enthusiasts like skier Bode Miller, can be found on the website via Stonyfield’s own video “channel,” called YoTube.
“Our website is the next best thing to tromping around in the fields and in the barns with the farmers and growers who supply our organic ingredients,” says Hirshberg. “You can learn firsthand why eating organic starts in the soil or why it keeps family farmers on their land. At Stonyfield, we really see the website as a window into the organic world—and the new cup on the shelf is the first step.”
About Stonyfield Farm
Stonyfield Farm, celebrating its 27th year, is the world’s leading organic yogurt company. Its all natural and certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 180,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org), which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com.
