STONYFIELD BECOMES THE OFFICIAL YOGURT OF USTA LEAGUE
Stonyfield, the world’s leading organic yogurt maker, has entered into a two-year sponsorship agreement with plans to support USTA League players through online health and fitness content; sampling for members at USTA League National Championships; as well as ongoing promotions and programs exclusive to USTA members. Stonyfield will be the Official Yogurt of USTA League, the country's largest recreational tennis league with more than 335,000 players nationwide.
"We are excited to be able to have sponsor activation at this year’s USTA League National Championships," said Kurt Kamperman, Chief Executive, Community Tennis, USTA. "To collaborate with Stonyfield by promoting healthy and active lifestyles at the Championships allows us to bring another benefit to our players."
USTA members and tennis players of all skill levels can visit Stonyfield’s microsite FueledByStonyfield.com, developed for this partnership, to find tennis tips from former World Number One female player Tracy Austin. The site also features recipes and nutrition tips to help players fuel their tennis game.
As part of this year’s USTA partnership, Stonyfield will award a total of $7,500 in grants across the country to help active individuals fuel health and wellness in their communities. Tennis players can come to FueledByStonyfield.com to apply for the grants by answering one simple request: "Share how tennis fuels you and what you would do to fuel others." The public will vote to determine 10 finalists. Judges at Stonyfield will then select three winners to receive a total of $7,500 in grants, as well as free yogurt. Winners will be selected in November.
"For the past two years we’ve enjoyed being a sponsor of the US Open, the highest-attended sporting event in the world," says Stonyfield President and CE-Yo Gary Hirshberg, "As an avid tennis player, I’m especially excited to have a broader reaching partnership with the USTA this year, and have the opportunity to engage more with the League’s members on important topics like health and eating to fuel your best game."
Stonyfield, celebrating its 28th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield, and on Facebook www.facebook.com/StonyfieldFarm.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.
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