Recycline’s Preserve “eco-smart” toothbrushes, made mostly from recycled Stonyfield Farm yogurt cups, are praised in the April 2008 issue of Country Living. Once you’re done with the toothbrush mail it back to Recycline so that it can be recycled again! Imagine the Stonyfield Farm yogurt cup from your breakfast table re-appearing in your medicine cabinet…that’s the magic of recycling! Circulation: 1.6 million.

The April 2008 issue of Health Magazine highlights Stonyfield Farm YoCalcium organic yogurt as a smart snack that can keep you slim. According to a recent women’s study, yogurt eaters have BMI (body mass index) levels 15% lower than non-yogurt eaters, and consistently get plenty of calcium and vitamin D. Now Health’s 1.3 million readers know that slim women may eat yogurt, but smart women reach for delicious YoCalcium as a simple way to get half of their daily dose of calcium in each cup.

In a Drink This, Not That…comparison, Women’s Health (April 2008) suggests reaching for a Stonyfield Farm Organic Banana Berry Smoothie instead of another brand’s strawberry smoothie. The Stonyfield Farm organic smoothie has less calories, fat, carbs and sugar, while packing in more protein than the competition’s. The 1.1 million readers of Women’s Health can also benefit from the 6 live active cultures in every bottle!

The CBS Early Show featured Stonyfield Farm products twice in one week! On Monday, March 3rd the Recycline Preserve toothbrush and razor showed up in a segment about how easy it is being green. 65% of the recycled plastic used to create the Preserve toothbrushes and razors comes from Stonyfield Farm yogurt containers. Two days later on March 5th Stonyfield Farm fat-free yogurt was shown in a segment on reading food labels. Stonyfield Farm likes to lead by example, so we’re thrilled that 2.5 million viewers got to see our products highlighted on their favorite morning show.

Stonyfield Farm organic yogurts made two recent appearances on NBC’s Today Show (February 8th & March 15th). Our 6 oz. cups made their cameo in two segments: one on calcium-rich foods and another discussing the right way to eat when working out. They suggest a pre-work out snack of Stonyfield Farm organic yogurt with some trail mix to get your motor running. That’s an estimated 5 million viewers considering a tasty and healthy Stonyfield Farm snack.

Susie Essman (HBO’s Curb Your Enthusiasm) opens her “celeb fridge” for Everyday with Rachael Ray (March 2008) to reveal Stonyfield Farm Oikos Organic Greek yogurt alongside her soy milk, organic eggs and farmers’ market fruits and veggies. Susie mentions in the article that she doesn’t eat meat (just fish), so Oikos Organic Greek yogurt is a great protein-packed snack for the star. Rachael Ray’s 1.3 million readers should model their own fridge after Susie’s and try a cup of thick and creamy Oikos Organic today!

Health Magazine (March 2008) recommends YoMommy organic yogurt as a great way to get “15 percent of the daily value of folic acid and 32 milligrams of DHA.” Even if you’re not pregnant, it’s a good idea to get these nutrients. With a circulation of 1.3 million, there’s bound to be a lot of Health-conscious mommies-to-be craving YoMommy!

In the February 18, 2008 issue, USA Today reviews Stonyfield Farm President and CE-Yo, Gary Hirshberg’s book, Stirring It Up: How to Make Money and Save the World.  In his new book Hirshberg explains that the “away” referenced in the common phrase “throw it away” is a “mythical location where waste and trash can be disposed of without consequence” and that proves that it really is possible to save the world while making a profit. Now 2.2 million readers may rethink what they throw “away” and what they recycle. For more information on Stirring It Up: How to Make Money and Save the World, please visit: http://www.stonyfield.com/StirringItUp.

In the February 25, 2008 issue of Newsweek Stonyfield Farm CE-Yo Gary Hirshberg pens the My Turn column. In this moo-tivating article Gary talks about how he’s gone from business hater to business builder and how “business is the only force powerful enough to save the world.”  Hopefully 3 million Newsweek readers now see that it is possible to make green by being green.

A First For Women (February 25, 2008) article entitled Break the Winter Sickness Cycle  reveals that the secret to bouncing back after a nasty bug is to consume live bacterial cultures via a daily serving of yogurt.  Stonyfield Farm yogurt is recommended as a great choice because of the whopping 6 strains of live active cultures in every serving.  Now 1.4 million First readers know that a spoonful of Stonyfield a day can help keep the flu bug away!

In the February 11, 2008 issue of People Magazine, actor Steve Zahn, from the new movie Strange Wilderness, has a bit of advice for his pal, Matthew McConaughey, who is a soon-to-be Dad: “YoBaby yogurt is very good for your baby.” With two kids of his own he knows what he’s talking about! We thought Matthew’s mom-to-be, Camila Alves, might want to try Stonyfield Farm YoMommy yogurt as a healthy snack while she’s pregnant, so we sent along some yogurt and other Stonyfield Farm goodies as congratulations. We’d like People’s 3.7 million readers to know that you don’t have to be a celebrity to treat your little one to YoBaby!

An article called Green & Greed: Can They Get Along?  in the February 2008 issue of Sierra Magazine points out that consulting an organization like Climate Counts, a non-profit climate change initiative that Stonyfield Farm helps fund, can make it easier to be a “green shopper”. Climate Counts’ scorecard makes it easy to do your homework when looking into the environmental efforts of Fortune 500 companies. Circulation, 500K

First For Women magazine’s Health Breakthrough section (February 4, 2008) points out that some popular yogurts can have an adverse effect on yeast. While yogurt is known as a “yeast killer”, those brands with refined sugars like high-fructose corn syrup can keep unhealthy yeast thriving. They suggest choosing Stonyfield Farm organic yogurts, which contain no refined sugars, as a healthy way to combat yeast. With 1.4 million readers, a lot of women will be thinking Stonyfield Farm when they’re shopping for yogurt.

In the week leading up to Super Bowl Sunday (February 8, 2008), the mayors of New York and Boston agreed upon a friendly food-based wager. Included in Boston Mayor Menino’s wager was 100 cups of Stonyfield Farm organic yogurt, among other New England goodies (like chowda!), being donated to the charity of Mayor Bloomberg's choice. News of this bet was covered in the Boston Herald, Boston Globe, The New York Times, New York Daily News, and the Staten Island Advance. Stonyfield Farm’s contribution to this wager was also discussed on National Public Radio’s All Things Considered, which has over 11 million listeners. Since the Patriots lost (sniff, sniff), we will be donating our yogurt to City Harvest which will distribute the food to shelters around New York City.

A Giants-Patriots Bet: Go Easy on the Cheese

Our fearless leader, Stonyfield Farm CE-Yo, Gary Hirshberg believes that businesses can be more profitable and help save the planet at the same time. He talks with WNYC's Leonard Lopate on January 28th about how he’s used environmental principles to build Stonyfield Farms from a 7-cow start-up to a $300 million-per-year organic yogurt company.

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