Probiotic-packed foods that “really work” are highlighted in the March 09 issue of Health Magazine. With six strains of live active cultures, Stonyfield organic yogurt is as a functional food that can help fight Eczema! Circulation: 1.3 million

“Only when solutions to our environmental problems are accompanied by profitable, commercial strategies for enacting them will the business world get on board,” said our CE-Yo Gary Hirshberg in his guest blog appearance on the CNBC blog. Web audience: 2.2 million.

Recently several major dairy food companies announced that they will no longer use milk from cows treated with artificial growth hormones (rBST) – largely based on consumer demand. Though Stonyfield has always been rBST-free, this trend seems to be rapidly increasing, according to an USA Today article published on March 16, 2009. Our CE-Yo, Gary Hirshberg is quoted in this article letting a web audience of 8.5 million know that Stonyfield has indeed always been and always will be committed to using milk from cows not treated with rBST.

The next time WebMD Magazine readers head to the dairy aisle, they may be grabbing Stonyfield Farm Fat-Free French Vanilla from off the shelf. In the March/April 2009 issue, this yogurt of ours won Best Yogurt in the “Expert’s Choice, Best of Healthy Snacks competition”. Circulation: 1 Million

At least 13.4 million online readers learned about the growing rise in food activism in the March 23, 2009 New York Times piece, “Is a Food Revolution Now in Season?” In this article, Stonyfield CE-Yo, Gary Hirshberg, was quoted various times on the current state of our food system, and how food activists may have finally found a receptive ear in the White House. “We are here to change the world,” Hirshberg says. “We have dreamt for decades of having this moment.”

Family Circle gave its readers a helpful money saving tip in the March 2009 issue. Shoppers looking to save money at the grocery store while still buying wholesome foods found out that Mambo Sprouts – a popular coupon website – offers savings on many good-for-you foods such as Stonyfield Farm organic yogurts. Maybe Mambo Sprouts will see a big increase in page views if the 3.9 million Family Circle readers give the site a try!

Eat Oikos Organic Vanilla Greek yogurt instead of a regular fat-free vanilla yogurt! At least that’s what Men’s Health magazine recommended to its 1.8 million readers in the March 2009 “Eat This, Not That” monthly column.

For the third time in less then two weeks, Stonyfield products made an appearance on NBC’s Today Show. In the “Eat This, Not That” segment, 3.1 Million viewers learned that our Oikos Organic Greek yogurt has double the protein and fewer calories than regular style yogurt. David Zinczenko noted it’s important to read labels, and recommended that viewers pick our Oikos Greek yogurt when looking for a truly healthy yogurt.

Stonyfield Farm products were on display in a dieting and healthy food segment on NBC’s Today Show (February 16,2009), Lisa Drayer, a nutritionist for Women’s Health Magazine, offered viewers diet tricks that help people lose weight. She also noted that eating dairy can reduce PMS stress in women. Our products made another appearance on the Today Show on February 21, 2009. Frances Largeman-Roth of Health Magazine discussed the correct way to read nutrition labels, using Stonyfield Plain and Caramel Underground as examples. It looks like our yogurts have become quite the popular guests on this show! Audience: 3.3 Million

From “Butter to beer, chocolate’s more or less everywhere,” says a product round up in The Sacramento Bee (February 11, 2009). Various chocolate items are featured and our Whole Milk Chocolate Underground received a stellar review! “Creamy and custardy, it was like spooning up whipped chocolate.” Circulation: 279,000

On February 4, 2009 about 1.9 million viewers of Extra! watched the editor of Men’s Health Magazine choose our Oikos Organic Greek yogurt as a healthy snack option! In the “Eat This, Not That” segment, David Zinczenko recommends that viewers eat Oikos instead of a popular fruit on the bottom yogurt. He also notes that often times foods that claim to be healthy are loaded with calories – in this case, the fruit on the bottom yogurt is comparable to the calorie content of two bowls of Fruit Loops.

The February 2009 issue of Cookie Magazine announces the winners of their annual “Word of Mom Awards”. Stonyfield takes the trophy for Best Organic Brand in the food category. They say Moms know best, and with a syndicated circulation of over 30 million, that’s a lot of people who might be following Moms’ advice and giving our organic yogurts a try!

The New York Times article “How Green is your Orange?” (January 22, 2009) discusses PepsiCo’s plans to track the carbon footprint of orange juice. In the piece, Stonyfield VP of Natural Resources, Nancy Hirshberg is quoted as saying, “measuring carbon footprint is a fabulous tool for pinpointing areas to reduce emissions.” However, she warns, the many variables in determining a carbon footprint likely would make an absolute number meaningless as a marketing tool. Circulation: 1.1 million

I’ll take Dairy Products for $1,000, Alec! Oikos Organic Greek yogurt landed on the Jeopardy board in the January 12, 2009 episode. The answer: “Greek-style this, like Oikos, has become popular with its lush texture”. Hopefully over 9 million Jeopardy fans yelled out “What is yogurt?!?” and got it right!

The Daily Green.com (January 5, 2009) turns the pages of Stonyfield CE-Yo Gary Hirshberg’s book, Stirring It Up: How to Make Money and Save the World. “Hirshberg presents enough facts and figures to back up his central point -- that boosting efficiency, slashing waste and doing right by the environment leads to higher profits, as well as a clean conscience”. Estimated web reach: 155,000

The January 2009 issue of People Magazine Style Watch shares some “Eco-Easy” quick tips on how to help the Earth. Climate Counts, a non-profit funded by Stonyfield, is featured as a great tool to compare companies and make greener choices while shopping. You can see how your favorite companies rank at www.ClimateCounts.org. That’s 650,000 People Style Watch readers who can use their spending power to support companies that make reducing their impact on climate change a priority.

In the Southern Living article, “The Dish on Yogurt” (January 2009), Stonyfield is highlighted as a brand with the most strains of probiotics, which can strengthen the body’s natural defenses. Stonyfield organic yogurts have six strains of live active cultures! Circulation: 2.8 million

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An article called Green & Greed: Can They Get Along?  in the February 2008 issue of Sierra Magazine points out that consulting an organization like Climate Counts, a non-profit climate change initiative that Stonyfield Farm helps fund, can make it easier to be a “green shopper”. Climate Counts’ scorecard makes it easy to do your homework when looking into the environmental efforts of Fortune 500 companies. Circulation, 500K

First For Women magazine’s Health Breakthrough section (February 4, 2008) points out that some popular yogurts can have an adverse effect on yeast. While yogurt is known as a “yeast killer”, those brands with refined sugars like high-fructose corn syrup can keep unhealthy yeast thriving. They suggest choosing Stonyfield Farm organic yogurts, which contain no refined sugars, as a healthy way to combat yeast. With 1.4 million readers, a lot of women will be thinking Stonyfield Farm when they’re shopping for yogurt.

In the week leading up to Super Bowl Sunday (February 8, 2008), the mayors of New York and Boston agreed upon a friendly food-based wager. Included in Boston Mayor Menino’s wager was 100 cups of Stonyfield Farm organic yogurt, among other New England goodies (like chowda!), being donated to the charity of Mayor Bloomberg's choice. News of this bet was covered in the Boston Herald, Boston Globe, The New York Times, New York Daily News, and the Staten Island Advance. Stonyfield Farm’s contribution to this wager was also discussed on National Public Radio’s All Things Considered, which has over 11 million listeners. Since the Patriots lost (sniff, sniff), we will be donating our yogurt to City Harvest which will distribute the food to shelters around New York City.

A Giants-Patriots Bet: Go Easy on the Cheese

Our fearless leader, Stonyfield Farm CE-Yo, Gary Hirshberg believes that businesses can be more profitable and help save the planet at the same time. He talks with WNYC's Leonard Lopate on January 28th about how he’s used environmental principles to build Stonyfield Farms from a 7-cow start-up to a $300 million-per-year organic yogurt company.

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