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2002 - 2003

2002

LIQUID ASSETSLIQUID ASSETS

Our Yogurt Smoothies hit the shelves.


CELEBRATING STRONG WOMENCELEBRATING STRONG WOMEN
We team up with Miriam Nelson, PhD, best selling author and leading researcher in the field of exercise and nutrition to educate women about health, nutrition & fitness, and to honor many ways that women stay strong emotionally, mentally and physically.


USDA ORGANICWith the long-awaited release of the USDA National Organic Standards, we publish a guide to help consumers understand Organic and the positive impact that supporting organic agriculture can have on the environment.


CULTURED SOYFINALLY, A CULTURED SOY THAT
MAKES YOU SAY YUM!

We launch the first single-serve cultured soy with fruit on the bottom!

Number of Employees: 187
Cases produced each week: 242,604
Annual sales: $96,800,000


2003
NEW ARRIVALS!

YoBaby Drinkable YogurtYoBaby Drinkable Yogurt
Capitalizing on the explosive growth of our YoBaby yogurt,
we create YoBaby Drinkable Yogurt for babies and
toddlers. Cheers!




Moo-la-la!Moo-la-la!
We introduce a treat for yogurt
(and dessert) lovers of all ages.

 

 

YOU CAN'T FAKE THIS

YOU CAN'T FAKE THIS

We embark on an aggressive national product rollout
supported by regional TV and radio advertising and
a national print campaign.

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